PROJECT

Chase Pay – Convincing people to use a new mobile wallet requires education, offers, and an adorable piggy bank.

Role

Lead Designer

Responsibilities

Ideation, Design, Implementation

Project Details

Integrated Marketing • Illustration • Animation • Digital • Social • Print • OOH • B2B • B2C

Implementation

We bridged the gap between the serious security-ness™ expected of a banking app and all the savings and perks Chase Pay had to offer through the playfulness of illustration and animation. The juxtaposition of our illustrated piggy bank with realistic renderings of Chase Pay’s interface and key screenshots on a smartphone, helped us explain complex concepts and payment procedures in a simpler, more engaging manner.

The super-talented illustrator/animator Chris DeLorenzo then helped polish and bring our piggy bank to life across a myriad of touchpoints, ranging from video screens at the pump and social posts to print ads and hyper-targeted billboards near Shell gas stations.

Results

Our work for Shell increased Chase Pay’s trial and adoption, which helped pave the way for future partnerships and campaigns with more national brands like Phillips66, Best Buy, and ShopRite.

Personal Highlight:
The Partnership Band

One of the biggest hurdles we faced during campaign development was balancing the visual prevalence of the two companies’ branding in our creative. Without Shell, the Chase Pay app wouldn’t have a place to be used, but without Chase Pay, there’d be no app to use. After many (many) iterations, I finally landed on the solution, which was less about the design of the element and more about the name of the element itself: the 'Partnership Band.'

By packaging the visual treatment in a bigger, more meaningful wrapper, we were able to sell the campaign through, demonstrate its effectiveness, and attract other big-name businesses like those listed above.

Chase Pay – Convincing people to use a new mobile wallet requires education, offers, and an adorable piggy bank.

Implementation

Results

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