My journey from science to marketing, advertising, and UX has provided me with a unique perspective that is both analytical and creative. Experience has taught me the value of simple and actionable solutions, and that progress is achieved one small step at a time, especially when balancing long-term design goals with immediate business needs.
I believe design is invaluable to businesses because it enables them to foster strong, long-lasting relationships with their customers. My goal is to help users solve their problems, achieve their goals, and live better, more fulfilling lives through design. To do that, I approach every project—every problem—with a big heart. I take pride in my empathy, insight, and creativity. These qualities help give me the courage to ask tough questions and think laterally.